mBank’s mtransfer – mation……….successful or not…….

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Yesterday when I was walking near MultiBank’s branch I have noticed that 25th of November will be rebranding of Multibank branch and logo transfer into mBank’s. What that means for potential customers…..???? I think that nothing traumatic…………. and the next day will be similar to the other…. but they will posses his assets and liabilities @ Internet bank not retail traditional bank. My thesis is that mBank is the same bank as traditional retail bank and operation should be successful.. You may ask why…………..cause distribution channels are the same ( physical and on-line presence ) is the same – there is nothing different when we compare. Sorry ( customers are little bit different in his behaviour and habits).

IS that enough for customers to propose – new transaction system…..connected with Social Platform……..under one roof to offer additional value for on line banking users……..?????  You can answer it with your comments………..

My final impression is that it will be successful operation in terms of HQ cost optimization & efficiency and finally portfolio of customers will be higher and Market Evaluation of three Brands ( BRE, Multibank @ mBank ) should be higher……..

GOOD MOVE – congratulations………….

 

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